As shopping spans both online and in-store channels, closed-loop measurement has become essential to evaluate campaign outcomes across touchpoints. Within a retail media ecosystem, brands, retailers, and media owners can collaborate to transparently measure campaign and channel effectiveness. The InfoSum platform enables verification that campaigns reached the intended audience, supports post-campaign audience insights, and measures impact through incrementality analysis, showing whether activity drove lift in key metrics such as store visits or sales. By bringing required data into dedicated Bunkers, all parties can work with up-to-date information in a secure and privacy-safe environment.

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