Retailers face growing cybersecurity challenges as they expand across multiple sales channels, combining e-commerce platforms with traditional brick-and-mortar operations. Digital transformation has introduced new payment methods, customer engagement tools, and support services, increasing complexity in protecting consumer and business data. At the same time, evolving customer expectations and reliance on digital systems expand the attack surface, making retailers more vulnerable to cyber threats. Financial pressures, intense competition, and uncertain economic conditions further limit available resources for security investments, making it harder for organizations to maintain strong protection while continuing to innovate and grow their operations.

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