Retail is transforming rapidly as shoppers demand seamless, personalized experiences across all channels and prefer brands aligned with their values. At the same time, retailers face increasing pressure from evolving data privacy and sustainability regulations, while AI and agentic commerce reshape merchandising, supply chain operations and customer engagement. To stay competitive, retailers need agility, real-time insights and a foundation of trusted, connected data. Without this, fragmented systems and disconnected processes hinder consistent experiences, slow response to market changes and limit the ability to scale AI responsibly.

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