This document outlines IQVIA’s price optimization services, which apply analytics and real-world data to improve pharmaceutical pricing strategies. The solution helps companies simulate pricing scenarios, assess payer responses, and evaluate the impact on market share, patient access, and revenue. It supports global and local pricing strategies by integrating claims data, prescription patterns, and competitive benchmarks. Key outcomes include optimized contract negotiations, better management of reference pricing, and improved forecasting accuracy. By balancing affordability and profitability, IQVIA’s approach ensures compliance with regional regulations while maximizing commercial success, enabling companies to remain competitive in increasingly complex pricing environments.

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