IQVIA’s Primary Intelligence Solutions provide tailored research to uncover the “why” behind stakeholder behaviors. The program designs methodologies that address business challenges and gather insights from healthcare professionals, pharmacists, payers, and patients. Approaches range from in-depth interviews to multiclient surveys, customized to objectives, timelines, and budgets. Results are delivered via clear graphics, data spreadsheets, and expert interpretation, offering not just findings but actionable recommendations. The methodology emphasizes aligning research with strategic goals, ensuring stakeholders’ attitudes and decision drivers are accurately captured. This empowers organizations to refine strategies, improve engagement, and make informed business decisions.

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