This one-pager explains how to segment customers and personalize outreach by centralizing marketing analytics data from CRM, ERP, POS, advertising, events, and email platforms. By integrating sources like Salesforce, SAP, Oracle Fusion, Google Ads, Facebook Ads, HubSpot, and GA4, organizations can unify engagement data. The setup includes connecting sources, syncing historical data, validating schemas, and using Fivetran Data Models such as HubSpot for enriched contacts, companies, deals, and event metrics. With standardized datasets, businesses can group customers by demographics, behavior, or interests and deliver tailored campaigns that boost conversions, sales, and loyalty.

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