This update introduces Shipper Spot Rate in DAT iQ, addressing the lack of visibility into shipper spot buy pricing that often limits effective pricing decisions. Without reliable insight, organizations struggle to optimize pricing strategies, analyze margins, or benchmark rates accurately. Shipper Spot Rate provides an independent, data-driven baseline based on real shipper spot transactions, helping users better understand market pricing dynamics. With real-time access to shipper-paid spot rates, seamless integration into existing workflows, and enhanced margin analysis, the feature enables more informed pricing decisions, clearer profitability comparisons, and stronger, market-aligned pricing strategies.

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