This brief examines why zero trust is often misunderstood and poorly implemented despite strong interest. It explains that the lack of a clear definition has led to fragmented approaches that create confusion and slow adoption. The document emphasizes that zero trust is not about restricting access, but about enabling secure access through visibility, identity integration, and contextual controls. It highlights challenges such as retrofitting legacy systems and limited operational insight. The brief argues that platforms with built-in automation and security context are essential for success. When implemented correctly, zero trust improves security effectiveness, situational awareness, and productivity while supporting future ways of working.

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