This brief explains how HPE Aruba Networking helps retailers deliver seamless, secure, and scalable digital experiences across stores. It highlights challenges such as high-density Wi-Fi demand, IoT proliferation, omnichannel retailing, and cybersecurity risks. Aruba’s AI-powered networking enables reliable connectivity for POS systems, mobile checkout, digital signage, and inventory tracking while improving customer engagement. The brief emphasizes centralized cloud management, zero trust security, and real-time analytics that reduce downtime and operational complexity. Retailers benefit from faster deployment, improved staff productivity, and consistent performance across locations, enabling them to modernize stores, optimize operations, and adapt quickly to evolving consumer expectation

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