This brochure explains why traditional web analytics tools like Google Analytics fall short when applied to SharePoint intranets. While Google Analytics focuses on website-centric metrics such as traffic and sessions, it lacks the ability to capture employee engagement and collaboration behaviors. AvePoint tyGraph, by contrast, is purpose-built for SharePoint and provides deeper insights into how employees interact with content, pages, and files. It offers features such as configurable PII protection, longer data retention, metadata filtering, HRIS integration, and advanced engagement tracking. As shown in the comparison tables on pages 1–2, tyGraph delivers a more holistic, employee-centric view, enabling organizations to optimize digital workplaces and improve intranet performance more e

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