This piece explains why organizations need stronger cloud data protection and how Rubrik helps. As multi-cloud use grows, IT teams struggle with cloud sprawl, poor data visibility, complex operations, weak native backups, and high downtime costs. The lookbook shares 10 examples—banks, insurers, retailers, healthcare, education, and travel companies—that use Rubrik to get immutable, air-gapped backups, faster recovery, ransomware resilience, and centralized management across cloud and hybrid environments. With features like cloud-native protection, DSPM, threat monitoring, and a single policy engine, Rubrik reduces backup windows and costs, improves compliance, and shrinks recovery from weeks to minutes, helping organizations secure critical data and maintain business continuity after cyber incidents.

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