Hainan's travel retail market has become a leader in consumer-driven growth, with total retail sales increasing by 10.7% in 2023 and duty-free sales rising by 25.4%. The island's offshore duty-free policy, combined with digital transformation initiatives, has boosted tourism and retail, making it a hub for luxury shopping and experiential consumption. With strong government support, Hainan aims to become a major offshore international trade hub, further driving demand for high-end goods. The region's duty-free allowances and tax benefits offer significant advantages for consumers and retailers alike

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