This white paper explains how changing customer expectations are driving retailers to improve in-store communication and collaboration through unified mobile solutions. It identifies four key customer expectations: expert assistance from any associate, complete support throughout the shopping journey, faster and more accurate phone assistance, and consistently friendly service. Zebra recommends consolidating communication, task management, push-to-talk, AI-powered call routing, and other store functions into a single mobile platform to help associates respond quickly, collaborate efficiently, reduce workplace stress, and deliver a more seamless customer experience. By simplifying workflows and enabling real-time communication, retailers can improve customer satisfaction, increase sales opp

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