Retail Executives Share: 5 Key Ingredients for a More Connected Customer Experience2 emarsys.com 5 Key Ingredients for a More Connected Customer Experience Table of Contents 1. Unlock The Power of First-Party Data 4 2. Move to Retention-Based Lifecycle Marketing 6 3. Committing to Adopting Omnichannel Marketing 9 4. Deliver Personalized Customer Experiences 11 - Balancing in-store and online 12 5. Understanding the Customer Journey 14 Conclusion 173 emarsys.com 5 Key Ingredients for a More Connected Customer Experience Brands that use omnichannel marketing see 91% greater year-over- year customer retention rates compared to businesses that don’t (Aspect Software). But to take “omnichannel” beyond merely a buzzword, we have to peel back the layers... what does it look like... what

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