The white paper discusses five key reasons why retailers need harmonized retail connections. First, it ensures that online quantities match inventory, improving real-time visibility in the supply chain. Second, it reduces costs through automation, minimizing manual processing and increasing efficiency. Third, it enhances data security by maintaining a unified integration platform. Fourth, it optimizes the customer journey by integrating applications across multiple sales channels. Finally, it creates a future-proof architecture, enabling businesses to adapt to evolving consumer behaviors and technological advancements.

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