The report explains that retailers face ongoing supply chain strain from costs, labour shortages, volatile demand, and aging systems. It argues that instead of jumping to advanced technologies, most should first strengthen core logistics foundations. Key opportunities include improving warehouse efficiency, using stores as local fulfilment hubs, increasing delivery transparency, and managing speed strategically rather than chasing ultra-fast delivery. It highlights the need to replace spreadsheet-based processes with resilient systems and use data to align stock, demand, and fulfilment. A resilient, flexible supply chain built on solid fundamentals positions retailers for long-term efficiency and competitiveness. x

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