This white paper provides a detailed overview of managing consumer data rights requests under regulations such as the CCPA. It explains consumer rights, organizational obligations, and response timelines, highlighting the operational complexity of fulfilling requests across fragmented data systems. The paper advocates a data-centric approach that integrates discovery, classification, lineage, and governance to streamline request handling. It outlines key workflows for receiving, reviewing, retrieving, and responding to requests, and shows how centralized data intelligence improves accuracy, efficiency, auditability, and consumer trust.

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