This 2024 white paper reviews how AI is reshaping cloud competition across Google Cloud, AWS, and Azure as organizations pursue multi-cloud and hybrid strategies, edge computing, stronger security, and sustainable technology while public cloud spend is forecast at $679B in 2024. It highlights Google’s focus on GenAI pillars (economics and energy, ubiquity and access, trust and security) plus Anthos hybrid management and BigQuery analytics; AWS emphasis on expanded GenAI tooling (including Amazon Q), Redshift analytics, stronger security such as broader MFA requirements, and serverless Lambda growth; and Azure’s push on responsible AI, rapid platform innovation, Synapse analytics, and security tooling, with a comparison table across vendors.

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