The document explains that modern identity and access management is essential not only for security but also for delivering seamless, personalized, and efficient customer experiences. Strong IdAM and CIAM help unify user data, reduce friction during onboarding and sign-in, and enable consistent engagement across channels. By consolidating identity systems, organizations cut costs, improve scalability, and unlock richer insights that support personalization and loyalty. Effective identity strategies also strengthen security, streamline operations, and accelerate digital transformation, giving organizations a competitive advantage.

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