Startups often struggle with their first operations hire because the role spans technical execution and strategic planning. An ops resource manages the go-to-market tech stack, fixing broken systems, streamlining data, and enabling sales and marketing. Early priorities include “putting out fires,” building a roadmap tied to business goals, and gathering requirements for scalable processes. Iceberg RevOps advises balancing expectations: no candidate is perfect, and trade-offs between technical and strategic skills are inevitable. The ideal hire has CRM expertise, project management ability, and a perspective on driving business outcomes. Avoid pure admins who only execute tasks or strategists detached from execution. Practical exercises help identify candidates who ask the right questions a

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