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AI IN THE COMMUNICATIONS INDUSTRY 2023
AI IN THE COMMUNICATIONS INDUSTRY 2023 OPPORTUNITIES AND RISKSInform. Create. Shape. Executive summary 03 Positivity favours the old 04 Too fast or too slow? 06 The blind are leading the slightly less blind 07 Bridging knowledge gaps is critical 09 The horse has bolted - AI is already changing how we work 1 1 Communications leaders of the future will be defined by how soft they are 13 With every opportunity comes responsibility 14 With every responsibility comes the need for transparency 16 The big question: Who owns the data? 1 7 AI can offer new opportunities for agency-client relationships 18 Investments now may unlock value later 20 Regional spotlights 2 1 Recommendations 23 Conclusion 24 Methodology 25 Glossary 26 About Sandpiper and PRovoke Media 27 2Executive summary ChatG
