This research white paper presents global findings on how businesses and the general public perceive and adopt generative AI. Based on surveys of IT and data leaders and consumers across multiple countries, it examines sentiment, adoption rates, perceived value, and risk concerns. The paper shows strong satisfaction with early genAI initiatives, widespread experimentation, and declining perceptions of risk. It highlights changing job roles, workforce impacts, and common enterprise use cases such as data analysis, forecasting, and automation. The research provides insight into how organizations are moving from hype toward practical, value-driven adoption of generative AI.

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