AI is transforming digital marketing by automating tasks, optimizing campaigns, and enabling personalized customer experiences. Tools like chatbots, predictive analytics, and content generators help brands enhance efficiency, scale operations, and improve ROI. AI supports real-time ad optimization, dynamic customer engagement, and data-driven strategies. Leading brands like Netflix, Sephora, and Nike use AI to deliver tailored experiences, boost loyalty, and gain a competitive edge. As AI continues evolving, its integration with AR, VR, and IoT will further shape the future of marketing.

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