This white paper explains why organizations must adopt stronger controls over sensitive data to prevent breaches and regulatory noncompliance. It outlines common causes of exposure—such as outsourcing, unrestricted internal access, and copying production data into nonproduction environments. The paper presents data masking as a key control within a broader database security strategy, describing policy-based masking, full/partial/regex masking types, and how masking preserves usability while protecting confidentiality. It emphasizes flexibility, referential integrity, repeatability, and integration with encryption and role-based access controls.

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