Virtusa helped clarify and implement Customer Data Platforms (CDPs) for organizations by demystifying their purpose and capabilities within MarTech stacks. Their expertise distinguished CDPs from CRM, DMP, and web analytics, enabling businesses to harness unified customer data effectively. Virtusa guided clients in leveraging CDPs to improve customer insights, enhance personalization, and optimize marketing strategies, ultimately driving better customer experiences and business outcomes through accurate data integration and management across multiple channels.

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