Tealium partners with Capgemini to drive customer experience transformation in APAC retail by combining data, AI, and analytics with a customer-first mindset. As 62% of APAC consumers shopped more online in 2021 and 54% embrace buy online, pick up in-store, leveraging unified, real-time data is essential. Tealium’s Customer Data Platform enables retailers to collect and activate rich customer insights, fueling personalized, seamless experiences across channels. Together, they empower brands to innovate, adapt to changing behaviors, and achieve sustainable growth in a dynamic, data-driven market.

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