Customer Journey Analytics in Banking
Customer Journey Analytics in Banking
11 PagesModern banking customers expect seamless, personalized experiences across digital and physical channels. Teradata’s whitepaper outlines how customer journey analytics identifies and optimizes customer tasks—actions taken to achieve goals like opening accounts or resolving fraud. By harmonizing data from various touchpoints, banks can detect friction, reduce costs, and improve loyalty. Teradata’s ClearScape Analytics and partnerships with ActionIQ and Celebrus support real-time insights, digital migration, and efficient service delivery. The result: better CX, stronger retention, and smarter decision-making.
