This whitepaper explains that enterprise data has become highly distributed and fast-changing across cloud, on-prem, structured, and unstructured sources, creating integration, governance, and analytics challenges that traditional ETL and even ELT approaches struggle to solve. It presents data virtualization as a logical data layer that federates and transforms data in real time without physically moving it, giving users a single access point, reducing duplication, improving agility, and supporting governance through the virtual layer. It outlines capabilities and use cases spanning BI and rapid reporting, operational provisioning (customer service and inventory), and enterprise-wide data management, then connects virtualization to the Logical Data Warehouse concept where a virtual layer s

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