This whitepaper explores how AI reshapes every stage of the automotive value chain—from R&D and manufacturing to sales, after-sales service, and connected mobility. It highlights the role of predictive analytics, sensor intelligence, and generative AI in improving product development, optimizing supply chains, enhancing safety, and personalizing customer experiences. Visuals throughout the document illustrate AI use cases such as autonomous systems, dealer analytics, warranty forecasting, and real-time vehicle data processing. The paper emphasizes the need for scalable data platforms capable of managing massive multimodal datasets across vehicles, factories, and customer interactions.

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