The Glia white paper advocates for a "Channel-less" interaction platform, designed to unify financial institutions' communication channels to improve sales and service efficiency. It emphasizes enhancing customer experiences by allowing seamless transitions between digital and live support, thus reducing frustration and increasing engagement. Key benefits include shorter wait times, better routing, and personalized service through CoBrowsing and AI-driven virtual assistance. The approach reduces operational costs, supports customer loyalty, and boosts conversions, making it a valuable strategy for financial institutions.

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