This white paper explores how retailers can adopt new digital technologies without costly disruption or complex system overhauls. Focusing on the MENA region, it highlights the rapid rise of online shopping, contactless payments, and digital-first consumers. The document argues that ease of migration is a critical decision factor, as many retailers operate legacy systems with limited IT resources. It discusses how flexible, cloud-based omnichannel platforms allow retailers to integrate AI, personalized messaging, and automation quickly. The paper also addresses organizational resistance to change and the importance of employee buy-in. It concludes that scalable, low-friction technology adoption enables retailers to enhance CX, drive loyalty, and grow revenue.

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