Deloitte Digital's Sales Transformation Team highlights the challenges of digital sales, focusing on complex product/service pricing. Key obstacles include poor pricing strategies, error-prone pricing, and slow quoting processes, exacerbated by customization and manual calculations. The report advocates for Configure, Price, and Quote (CPQ) tools to address these challenges by automating and streamlining the pricing process. CPQ's adoption is rising, promising increased efficiency, accuracy, and competitive advantage in industries like manufacturing and services. The future of CPQ integrates AI for advanced sales intelligence, positioning it as essential for modern sales strategies.

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