Enhancing direct-to-consumer connections Executives have high hopes for growth, but value remains elusiveThe growth of direct-to-consumer business The growth of direct-to-consumer (DTC) businesses skyrocketed during the pandemic when consumers turned to online shopping while staying safe in their homes. Though overall e-commerce growth has leveled off from pandemic highs, it remains strong as consumers gradually returned to in- store shopping. Now, facing high inflation, consumers are in search of the best overall experience, highest quality, and best price. DTC models seek to offer this and more. According to a recent KPMG survey results of 100 executives at consumer and retail brands, who leverage DTC channel strategies, DTC is poised for growth. In fact, of those that

Join for free to read