Financial services are becoming a key part of modern retail as traditional banks and insurers lose their exclusive hold on the market. Consumers are increasingly adopting services from retailers, distributors, fintechs, and even major tech companies entering personal banking. With regulations reducing barriers and demand rising, the market for alternative financial providers is expanding. This creates an opportunity for retailers to enhance customer value by integrating financial services into the shopping experience, supported by strong master data management to ensure accuracy, consistency, and trust.

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