Drawing on research involving decision-makers from 75 global life sciences companies, this insight brief examines the evolution of digital patient support programs (PSPs). While digital support solutions are now widespread, the report identifies persistent challenges around patient engagement, onboarding, healthcare system integration, and demonstrating measurable outcomes. IQVIA outlines five key insights, including the importance of activation at critical care moments, balancing global scale with local relevance, leveraging digital programs as evidence-generation engines, and maintaining human engagement within increasingly digital patient journeys. The report provides practical recommendations for improving patient outcomes, accelerating therapy initiation, increasing adherence, and max

Join for free to read