This paper examines regulatory measures tackling Authorized Push Payment (APP) scams, where fraudsters trick users into sending money. It reviews UK, EU, and global approaches, highlighting mandates requiring banks to reimburse victims and strengthen fraud defenses. The paper explains how financial institutions can comply using real-time transaction analysis, behavioral biometrics, and customer alerts. It also addresses challenges in balancing consumer protection with operational cost and liability concerns. By implementing layered fraud prevention strategies, institutions can reduce APP scam risks, safeguard customer trust, and meet evolving regulatory expectations.

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