This paper examines how generative AI is transforming the asset management industry amid increasing regulatory pressure and uncertainty. Moody’s experts discuss how GenAI is reshaping operations, decision‑making, and client engagement while raising new challenges around governance, compliance, and third‑party risk. Asset managers are leveraging GenAI to improve efficiency, enhance insights, and support balance sheet and portfolio management, yet adoption requires careful oversight to meet regulatory expectations. The paper highlights how firms are navigating ambiguity by aligning innovation with strong risk management frameworks, ensuring responsible use of AI while remaining competitive in a rapidly evolving financial services landscape.

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