ServiceNow emphasizes responsible AI as a strategic priority, aligning with the AI Alliance to promote safe, transparent, and ethical use. Guided by principles of human-centered design, inclusivity, transparency, and accountability, ServiceNow embeds AI directly into the Now Platform for tighter control, contextual relevance, and workflow integration. A robust governance framework, led by executive oversight, ensures accountability, fairness, and compliance across AI development. ServiceNow builds and fine-tunes LLMs through a structured lifecycle, focusing on curated datasets, customer choice in data use, and privacy safeguards. Tools like the AI Control Tower help customers manage AI risk, compliance, and governance.

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