This article explains why paints and coatings companies should begin adopting AI now and how to do so effectively. While some organizations remain hesitant due to concerns about limited data or insufficient in-house expertise, others are already seeing meaningful gains from AI-driven development and decision-making. The paper outlines the practical value AI is delivering today, such as faster formulation development, stronger customer relationships, and better technical support. It also provides guidance on how to get started, what capabilities to prioritize, and how to choose the right AI partner. By moving from a transactional supplier role to a strategic partner, companies can stay competitive in a changing market.

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