This white paper explains immersive analytics as a natural evolution of traditional BI, combining interactive visualization, advanced analytics, and human intuition. It describes how immersive environments allow users to explore data dynamically, ask iterative questions, and uncover insights that static dashboards cannot reveal. The paper highlights techniques such as direct manipulation, contextual filtering, marking, and linked visualizations that support deeper understanding and faster decision-making. By keeping humans actively involved in the analytical process, immersive analytics improves trust, reduces misinterpretation, and accelerates insight-to-action cycles across complex, high-dimensional datasets.

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