This guide outlines five tactics to boost B2B demand generation results. First, shift from ABM to ABX by defining personas and personalizing content. Second, use diverse content formats—webinars, eBooks, case studies—tailored to each stage of the buyer journey. Third, boost shareability with compelling, easy-to-share content on platforms like LinkedIn. Fourth, improve lead nurturing to convert more MQLs using profiling, scoring, and sales enablement. Lastly, avoid programmatic pitfalls by using DSPs, optimizing ad placements, and ensuring reach across your ABM list with efficient budget use.

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