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White Paper

Integrating Generative AI into Sales

Integrating Generative AI into Sales

Integrating Generative AI into Sales

Panasonic Connect
Pages 12 Pages

The Panasonic Connect Europe white paper explores how generative AI is reshaping sales, with 91% of professionals already using it and 95% expecting ROI. Sales leaders predict a 38% average uplift in sales, driven by applications in market understanding, lead qualification, content creation, and forecasting. Benefits include faster response times, personalized interactions, and improved analytics. However, barriers remain: 68% cite lack of training, 63% security risks, and 61% compliance concerns. While IT departments lead rollout, experts argue GenAI adoption requires broader support and change management. Success depends on governance, training, and aligning GenAI with sales strategy.

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