Intent Driven Search & Keyword Optimization is a practical framework designed to improve paid search performance through intent-based query lifecycle governance and closed-loop optimization. While platforms such as Google Ads, Microsoft Ads, Optmyzr, and Adalysis provide strong automation, bid management, and query insights, organizations still rely heavily on manual review when new search queries appear. The framework addresses this gap by introducing intent classification as the core decision layer, enabling automated evaluation and action based on user intent. It outlines system architecture, decision frameworks, implementation requirements, and optimization processes that help marketers manage search queries more efficiently. By reducing manual effort and improving consistency, the app

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