This piece encourages organizations to adopt playful, experimental approaches to innovation and digital transformation. It argues that “playing” with ideas, prototypes, and collaboration accelerates creativity, adaptability, and resilience. By embracing curiosity and reducing fear of failure, companies can unlock more agile strategies. The paper suggests shifting from rigid processes to iterative, test-and-learn models, particularly relevant in fast-changing industries. Ultimately, it frames play as a serious driver of problem-solving and competitive advantage in complex business environments.

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