The passage explains how the priorities of modern car buyers have shifted from traditional factors like horsepower and fuel economy to the overall digital cockpit experience. Automotive companies now focus on delivering fully connected in-vehicle infotainment systems that include touchscreen displays, voice controls, and integrated entertainment and information features. As these systems become more advanced and interconnected, safety and cybersecurity concerns grow increasingly important. The white paper highlights the need to address potential risks associated with connected IVI systems, emphasizing that protecting vehicle functionality, user data, and passenger safety is essential as the digital driving experience becomes central to vehicle design.

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