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Leverage Social Media Marketing to Connect with Customers

Leverage Social Media Marketing to Connect with Customers

Unilog
Pages 10 Pages

This white paper explains why social media is essential for distributors, with more than 75% of B2B buyers using it to guide purchasing decisions. It outlines a seven-step plan: secure executive support, set goals, build a content team, use an editorial calendar, create valuable posts, join industry groups, produce videos, and measure performance. Effective social media marketing deepens customer relationships, boosts traffic, strengthens brand presence, and drives sales when companies consistently share helpful, engaging, and personable content.

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