The white paper examines the growing influence of AI crawlers and their impact on modern web traffic. Unlike traditional search crawlers, AI crawlers actively collect and analyze large volumes of online content to support AI models and services, often operating with different behaviors and patterns. This evolution introduces new challenges for organizations, including limited visibility, lack of control, and potential strain on infrastructure. Understanding how these crawlers function and identifying their traffic is essential for managing risks and protecting digital assets. The paper emphasizes the need for strategies that provide greater visibility, enable control over access, and align AI crawler activity with business objectives in an increasingly AI-driven web ecosystem.

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