White Paper
Marche White Paper
This white paper showcases how Custom Direct, Inc. (CDI) built an eCommerce platform for Marché, a cheese and charcuterie shop launched by the owner of Marcel’s Culinary Experience. Facing challenges like managing perishable inventory, precise order scheduling, and in-store pickups, CDI integrated WooCommerce with NCR POS to streamline operations. The platform enabled customizable product options, improved organization, and tied sales directly to inventory. Results include increased ticket size through add-ons, stronger customer engagement, and $1M in annual sales—12% from eCommerce alone. The case highlights eCommerce’s role in driving growth and foot traffic.
