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White Paper

Marketing automation for B2C

Marketing automation for B2C

iO
Pages 43 Pages

This whitepaper explores how businesses can use automation to attract, convert, and retain customers through personalized, omnichannel engagement. It covers strategies for optimizing each phase of the customer journey—awareness, research, consideration, conversion, and loyalty—using tools like email, AI, RFM scoring, and service messaging. The paper emphasizes relevance, personalization, and integration across platforms to boost customer experience, repeat sales, and brand loyalty.

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