Maximize Customer Lifetime Value In Financial Services
Maximize Customer Lifetime Value In Financial Services
4 PagesInformatica's executive brief on growing wallet share in financial services emphasizes leveraging data to increase customer lifetime value. With AI-powered insights, financial institutions can more effectively target existing customers for cross-selling and upselling, enhancing retention. However, data challenges such as accessibility, quality, and visibility hinder these efforts. Informatica’s Intelligent Data Management Cloud (IDMC) addresses these by ensuring clean, timely, and comprehensive data across all touchpoints. For example, Banco ABC Brasil accelerated credit modeling by 50%, reducing risk and creating additional sales opportunities.
